Jun 20, 2022
In General Discussion
And to calculate it: number of unique clicks on links / number of emails delivered *100 3. Bounce rate in mailing campaigns this b2c email list metric measures the level of deliverability, it shows us the number of emails that for various b2c email list reasons have not reached the inbox. The most advisable thing is to clean the contact lists before sending them, delete the emails that no longer exist and the emails that have deliverability problems, this way you will minimize falling into the spam filter. And to calculate it: (total number of bounced emails ÷ number of sent emails) * 100 4. List growth rate measure the percentage of growth of your contact list, the ideal is that the index is always increasing . And to b2c email list calculate it: ((number of new subscribers) – (number of subscriptions + email/spam complaints)] ÷ total number of email addresses on your list) * 100 5. Unsubscription or cancellation rate this indicator b2c email list b2c email list measures the level of acceptance of the messages we send, if the metric is high it may be that the frequency of sending is not correct and you are sending too many emails, that they are no longer interested in your content or they are not receiving segmented information in your interests. Cancellation or cancellation rate 6. Rate of spam complaints in mass mailing campaigns this metric tells us the number of times recipients mark our emails as spam . This directly affects the percentage of deliverability, so it is advisable to do a proper follow-up. Spam complaint rate b2c email list generally the recipients who decide to classify our mail as spam is because they are unable to b2c email list unsubscribe. It is recommended to keep this option in all messages, it is better for a disinterested user to leave our contact list than to filter us as spam. 7. Conversion rate the conversion rate refers to the speed of fulfillment of the objective set in your campaign, which could be: make a purchase, make a download, visit a page of your blog, register, etc.